October 07, 2013

Jollibee to expand in Indonesia and Canada

The Philippine Star today quoted the Jollibee Foods Corp chief operating officer as saying the company plans to put up stores in Indonesia next year and in Canada by 2015. This form parts of the company’s international expansion into countries with large or growing Filipino communities.

Our take: JFC’s continued expansion into new territories bodes well for the company given the limited same-store sales growth in the domestic market. Part of its success can also be traced to its ability to revise its menu to adapt to local tastes.

Should it sustain this trend, the expansion into new countries may help compensate for the lackluster performance in other countries and should help boost the company’s overall long-term growth. - WealthSec