October 08, 2013

FLI unit forays into high-end market

Filinvest Alabang Inc, a 20%-owned unit if Filinvest Land Inc, has launch its maiden project under the Exclusive Collection brand which will be catering to the "very high-end market."

The initial project is a 3-tower mid-rise development in Alabang priced at P18.2m/unit. The company announced it will have more projects under the new brand.

Our take: This foray bodes well for the company as this will enable it to diversify its product offering and expand its market reach. However, there may be some execution risks for Filinvest given the need for a different strategy and marketing capability to compete in an unfamiliar market. - WealthSec