August 26, 2013

PLDT wireless units tie up with traffic app developer

The wireless services companies of dominant carrier Philippine Long Distance Telephone Co. (PLDT) tied up with community-based traffic and navigation app developer Waze to provide smartphone users the fastest and most efficient traffic maps and updates.

Through this partnership, the PLDT companies would encourage further expansion of Waze usage in the Philippines through a marketing, promotion and distribution agreement to Smart and Sun’s more than 73.4 million subscribers.

In addition to special promotions, Smart and Sun would pre-install the Waze application on smartphones bundled under its commercial postpaid and prepaid offerings. - WealthSec