June 23, 2013

Tanduay to export products to US

In a disclosure to the stock exchange, Tanduay Distillers Inc. said it selected Brand Action Team, Beacon Beverage Imports and MHW Ltd. “to lead the introduction of Tanduay Asian Rum to the US market this summer.” Brand Action Team is a marketing and consulting firm specializing in aiding spirit, wine and beer brands enter and grow in the US.

It is in charge of brand strategy, advertising, public and trade relations and social media marketing. Specifically, the  distillery firm will launch Silver Tanduay and Gold Tanduay to the US market. Both brands received “Best Buy” ratings from Beverage Tasting Institute of Chicago and high scores from the Tasting Panel Magazine in 2012. - WealthSec